The Geofencing Advantage and Amplifying Customer Engagement Across Industries

Geofencing technology has transformed the way businesses engage with their mobile app users, offering a powerful tool to deliver timely, relevant, and personalized experiences. Geofences, acting as digital boundaries, encircle real-world locations like restaurants and businesses. They serve the purpose of sending app users notifications when they’re nearby and gathering crucial location data, including visit frequency and duration.

With fierce competition and ever-changing consumer expectations in e-commerce, personalization has become essential for businesses to provide customiz...

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